LG today announced the launch of its 2017 SUPER UHD TV lineup featuring Nano Cell display lineup at its R&D Center in Seoul today. Alongside the amazingly thin LG SIGNATURE OLED TV W first unveiled at CES last month, LG has high hopes that its dual premium strategy for TVs will expand its market share in the global TV industry. LG’s third-generation SUPER UHD TV lineup offer incredibly accurate color reproduction. The Nano Cell display achieves impressive picture quality by absorbing stray lightwaves, resulting in purer, cleaner colors. LG Nano Cell dramatically reduces instances of color fading, image instability and other color degradation issues.
LG Nano Cell displays also deliver consistent colors at wider viewing angles with virtually no color difference between viewers seated directly in front of the screen and those watching at a 60 degree angle. All 2017 LG OLED and SUPER UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma). LG’s 2017 OLED TV lineup offers innovative Dolby Atmos sound for the first time in the market, delivering both stunning image and sound quality.
The sleek razor-thin profile of the 65-inch W7 – less than 4mm thick when mounted on the wall – creates the illusion of gazing out a window, not of watching TV. The 77-inch version of the W7 received the Best of CES Innovation Award 2017 in the Video Displays category, besting all other new TV offerings at CES and won Engadget’s Best of the Best Award at the show.
LG will introduce five 4K OLED TV models in Korea with screen sizes varying from 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7. Model details in other markets will be announced locally at the time of launch.The latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs exceptionally user-friendly. LG SIGNATURE OLED TV W will be available in Korea and the United States starting this month. SUPER UHD TVs with Nano Cell technology will become available in the weeks to come while customers in other markets will see both premium products beginning in the second quarter of 2017.
