LG today announced the addition of 55- and 65-inch ULTRA HD TV models in markets around the world, enabling even more consumers to enjoy the benefits of 4K technology. Initially introduced in South Korea last month, the two LA9700 series ULTRA HD TVs were rolled out in the United States this week and will be followed by introductions in overseas markets such as the U.K., Russia and Australia. The new LG LA9700 series delivers unbelievable picture quality with more than four times the screen resolution of conventional HD TVs. The 55- and 65-inch ULTRA HD TVs produce incredibly sharp images with a resolution of 8.3 million pixels per frame. The Tru-ULTRA HD Engine maximizes image clarity and provides exceptional up-scaling, enabling consumers to view any video format in near-ULTRA HD quality. The new TVs deliver accurate color expression across a wide, 178 degree viewing angle.
Both LA9700 models offer a 4.1 channel surround sound system which includes the stylish, forward-facing Sliding Speaker. With excellent mid- and high- frequency range performance, this elegant unit can be positioned to remain hidden or visible, delivering excellent sound either way. Alternatively, the Sliding Speaker can be set to extend automatically when the TV is turned on, and retract when powered off. A powerful subwoofer, located behind the TV’s screen, ensures strong bass performance. The exceptional 2D and 3D picture quality of LG’s new 55- and 65-inch ULTRA HD TVs has been certified by respected international product testing and certification bodies, Intertek and Underwriters Laboratories (UL).The new LG LA9700 models carry a suggested price of USD 7,999 for the 65-inch and USD 6,999 for the 55-inch model in the United States. Prices outside the U.S. will be announced at launch time.