At IFA 2018 in Berlin, LG will unveil its expanded lineup of XBOOM audio products which in addition to mini components and all-in-one products, now also include XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers. LG has implemented technology from world famous Meridian Audio in LG XBOOM products. Meridian has played a fundamental role in the development and implementation of revolutionary audio technologies such as Master Quality Authenticated (MQA) and also served as the exclusive audio brand for premium carmakers such as Land Rover, McLaren and Jaguar.
As the company behind The XBOOM mini component (model CK99) and all-in-one (model OK99) are crowd favorites with thundering output starting at 1,800 watts and topping off at 5,000 watts for a lively party atmosphere. The Pro DJ Wheel allows anyone to become a DJ with creative mixing and scratching functions and fun lighting effects. Karaoke fans can eliminate the vocal track from almost any song adjust the pitch with Voice Canceller and Key Changer while the Grab & Move handle and casters of the LG OK99 takes the definition of “portable audio system” to a whole new level. The addition of XBOOM Go (models PK3/PK5/PK7) allows even more music lovers to enjoy the benefits of LG’s audio expertise.
LG XBOOM Go is the first wireless speaker to support aptX HD from Qualcomm for superb lossless 24bit/576kbps hi-res streaming audio that satisfies highly demanding audiophiles sensitive to loss of fidelity through Bluetooth. The XBOOM Go models feature multicolor mood lighting as well as Grab-N-Go and X-grip handles for ultimate portability and stability. Long battery life and resistance to the elements such as water makes XBOOM Go speakers perfect for outdoor activities.
LG XBOOM AI ThinQ speakers consist of model WK7 and model WK9 and feature the Google Assistant to help get things done with just a voice.The lossless High Resolution Audio in the LG XBOOM AI ThinQ can faithfully reproduce sounds recorded in the studio. LG collaborated with Google to integrate the Google Assistant directly into the product as a home hub, allowing the WK7 and WK9 to control Google Assistant-compatible smart home devices along with LG home appliances compatible with LG ThinQ. The XBOOM AI ThinQ WK7 speaker, currently launching in key markets, will soon be joined later this year by the WK9 with its 8-inch Smart Display for a richer interactive experience.
On its 60th anniversary, LG is aggressively driving its audio strategy by focusing first and foremost on sound quality, investing heavily in a wide range of R&D initiatives. One of these efforts is the partnership with Meridian Audio, whose technology is implemented in LG XBOOM products. The XBOOM name has always stood for powerful sound in a festive environment which has contributed to its 35 percent global market share among mini components and all-in-one audio categories.
