LG Electronics signed a contract with SEGA Enterprises Ltd. for game trailer movies during 2007 International CES. The companies will kick off the joint promotion at the 2007 International CES in Las Vegas, January 8-11. This joint promotion with SEGA will give LG a great opportunity to highlight their advanced 1080p displays by showing Sega’s Full HD content on LG’s Full HDTVs. LG Full HD flat-panel HDTVs have the capability of displaying 1080p content, the highest resolution format possible. Visitors to LG’s booth (Booth #8214, Central Hall, Las Vegas Convention Center) at 2007 International CES will be dazzled by HD and Full HD games developed by SEGA and shown on LG’s Full HDTVs.
Video games will include Virtual Fighter 5 and Sonic. The Hedgehog, both compatible with the PlayStation 3 and XBOX 360, next generation game consoles. LG will also demonstrate its broad line-up of Full HD LCD TVs including 37-, 42-, 47-, and 55-inch models.