Pioneer launches 39mm Slim Plasma Televisions for Japanese market

Pioneer announced the introduction of two new KURO 1080p plasma televisions, the 60-inch KRP-600A and the 50-inch KRP-500A, featuring black levels five times deeper than the previous 2007 KURO models and brilliant color reproduction as well as superb sound quality, for the Japanese market. The Pioneer 2008 KURO televisions feature the stunning expressive power of deeper blacks and brilliant color reproduction as well as superior sound quality. Specially, Pioneer has taken the sound of flat panel TVs to new heights by capitalizing on a host of proprietary audio technologies it has developed for high-end speakers. Consequently, the two new TVs create an overwhelming sound space that provides greater sound clarity.

On the basis of these innovations in picture and sound quality, Pioneer has also upgraded the Optimum (Living-room) Mode. With this function, the intelligent KURO televisions simultaneously monitor program scenes and room light conditions, and then automatically optimize the picture and sound settings in real time to deliver a new flawless viewing experience for each type of content. The Pioneer KRP-600A and KRP-500A will be available in the middle of October 2008 for a suggested retail price of 940,000 yen($9,025) and 670,000 yen ($6,430) (including tax) respectively.