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Samsung in partnership with Miguel Chevalier to create the “Origin of the Curve” digital art installation at IFA 2014

Samsung today announced its partnership with world-renowned digital artist, Miguel Chevalier, to create the “Origin of the Curve” digital art installation, which will be on display at the Samsung booth at IFA 2014. Through its brilliant merging of technology and art, “Origin of the Curve” represents a new and emotional approach to creative marketing. The “Origin of the Curve” is composed of several overlapping arches and multiple Samsung Curved TVs showing virtual-reality artwork that shifts and transitions in choreographic movement to generative music provided by composer, Jacopo Baboni Schilingi.

Miguel-Chevalier_SamsungAttendees will have the opportunity to experience the power of the Curve with the fully immersive sensory experience provided by Miguel Chevalier’s poetic and elegant art installation that utilizes the incredible and natural design of the new Samsung Curved UHD TV. To amplify the multi-sensory and immersive experience, infrared sensors allow attendees at IFA 2014 to interact with “Origin of the Curve” by creating distinct visual fluctuations of intricate colored patterns on its curved TV screens.
Miguel-ChevalierMiguel Chevalier is a French artist, known as one of the pioneers in the digital art, working on the new style of art using a computer since 1978. He also has hosted and joined huge-scale projection exhibitions in major cities outdoor in public spaces, museums and contemporary art centers in Europe, Asia, US, and South of America.

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