Samsung Shifting Focus to Consumer Products


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Samsung, the world’s top vendor of computer memory chips and flat-screen panels, has been shifting its key business focus to consumer products such as TVs, notebooks, home appliances and handheld devices. Samsung insiders and high-ranking industry sources told The Korea Times that the move may a signal that the electronics giant is shifting from its high dependence on traditional cash-cows ― memory chips and panels. Analysts say Samsung Electronics may also merge its LED chip- and AM OLED-making units to create synergy in making TVs and other handheld devices, though company spokesmen declined to comment.


The recent buoyant moves in LCD TVs with light emitting-diode (LED) backlighting and mobile phones equipped with active-matrix organic LED or AM OLED panels will give more confidence to Samsung as it channels its energy into other smaller devices.