Sony today launches its latest TV advert set to bring to life the fine detail, breath-taking picture quality and rich colour you can only get through 4K – to mark the arrival of its 55” and 65” X9 4K televisions in U.K. The ad features millions of colourful petals exploding from a volcano, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology which offers 4 times the detail of Full HD and allows extraordinarily sharp, refined detail.
Watching the ad on the X9 4K Ultra HD TV, the TRILUMINOS Display brings the colour to life for an unbelievably real experience, giving an emotionally moving and astonishing feeling to the viewer. All effects were shot in real-life and filmed in 4K with Sony’s revolutionary F55 and F65 cameras, used on recent blockbuster movies ‘Oblivion’ and ‘After Earth’. Featuring the 4K X-reality PRO engine to improve the picture quality of every day programmes and HD media libraries, the 55” and 65” X9 4K Ultra HD TVs are available in-store and online now and priced £3,299 and £4,999 respectively.
