Sony to double production capacity of Bravia LCD TVs in Europe

Sony plans to double the annual production capacity of Bravia LCD TVs in Slovakia, up from two million sets in fiscal year 2007 to four million sets by the end of December 2008. The Slovak factory is set to become Sony’s largest producer of LCD TVs worldwide. Sony built Nitra Technology Centre in Nitra, 40km east of Trnava and relocated its production function, in order to meet rapidly increasing demand for LCD TVs in Europe. Nitra Technology Centre started production of Bravia LCD TVs in August 2007, along with Sony’s TV manufacturing facility in Barcelona, Spain. Nitra Technology Centre will produce all main Bravia LCD TV line-ups from high-end to standard, including the latest Bravia E4000 series with its unique ‘picture frame’ design, which is initially targeted at the European market.

Sony is positioning Nitra Technology Centre as the main hub for Sony’s pan-European TV business covering engineering, production to distribution across Europe.In accordance with this expansion plan, the number of employees is also planned to increase about 50% from 2,300 to 3,500 by the end of December 2008.