Toshiba today celebrated the official opening of Toshiba Television Central Europe Sp. zo. o. (TTCE), a new production and sales company for LCD TVs in Kobierzyce, southwest Poland. . The new Polish plant provides a second production base that will support Toshiba in meeting growing demand and reinforcing its presence in the pan-European market. The Company targets production of some three million units in Europe by FY2009, with the main focus on large sized LCD TVs with screen sizes of 32-inches and above.
Global demand for LCD TVs has doubled every year since FY2001. Demand growth is particularly strong in Europe, already the world’s largest LCD TV market, and is expected to expand from almost 16 million units in FY2006 to approximately 33 million units in FY2009. Toshiba plans to invest a total of about six billion yen in TTCE over the next five years, and will use the output from the plant to win an increased share of the European LCD TV market.
