Wallpaper Handmade filmed in 4K Ultra HD by Sony
Sony announced a major collaboration with Wallpaper magazine during Salone del Mobile, the world’s preeminent showcase of international design. Each year Wallpaper commissions designers, makers and manufacturers to form one-of-a-kind items of furniture, fittings, fashion and food and more, for Wallpaper Handmade, a much anticipated exhibition dedicated to the marriage of craftsmanship and design.For Wallpaper Handmade, Sony has created a series of three short films capturing Handmade designers in their studios and bringing to life the power of bespoke craft through revolutionary new Sony 4K technology.
Each film tells the story of a product, following the design process from studio to manufacturer, all captured with the stunning colour, detail and contrast possible only with Sony 4K. The subjects include New York-based designer Todd Bracher and Portugal cork producer Amorim; London artist and illustrator Ian Wright and the Geneva-based workshops of pencil manufacturer Caran d’Ache; and woven textile designers Wallace Sewell and Saville Row tailor Gieves & Hawkes.
Filmed in 4K with remarkable detail and clarity, and screened on the new Sony 85” X95 and 65” X9 4K Ultra HD BRAVIA TVs within the Wallpaper Handmade space, the collaboration aims to enhance the visitor experience and create an engaging dialogue between the designer and the audience.