LG will unveil a new line of mid-range smartphones with design elements and features usually reserved for premium models at this year’s Mobile World Congress (MWC). LG’s new lineup of four mid-range smartphones ― Magna, Spirit, Leon and Joy ― builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions. The LTE and 3G versions of each model share nearly identical design cues with metallic back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers. The LG Magna, which means ultimate in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.
The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images. The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to 1.5 meters to accommodate popular selfie sticks. LG’s new mid-range collection will begin its global rollout this week in select markets.
LG Magna Specifications:
Display:5.0-inch HD (294 ppi)
Chipset:1.2GHz or 1.3GHz Quad-Core*
Camera:8MP or 5MP* / 5MP
Memory:8GB / 1GB
Battery:2,540mAh
OS:Android 5.0 Lollipop
Network:LTE Cat. 4 / HSPA+ 21Mbps
Size:139.7 x 69.9 x 10.2mm.
LG Spirit Specifications:
Display:4.7-inch HD (312 ppi)
Chipset:1.2GHz or 1.3GHz Quad-Core*
Camera:8MP or 5MP* / 1MP
Memory:8GB / 1GB
Battery:2,100mAh
OS:Android 5.0 Lollipop
Network:LTE Cat. 4 / HSPA+ 21Mbps
Size:133.3 x 66.1 x 9.9mm.
LG Leon Specifications:
Display:4.5-inch FWVGA (220 ppi)
Chipset:1.2GHz or 1.3GHz Quad-Core*
Camera:8MP or 5MP* / VGA
Memory:8GB / 1GB
Battery:1,900mAh
OS:Android 5.0 Lollipop
Network:LTE Cat. 4 / HSPA+ 21Mbps
Size:129.9 x 64.9 x 10.9mm.
LG Joy Specifications:
Display:4.0-inch WVGA (233 ppi)
Chipset:1.2GHz Quad-Core /1.2GHz Dual-Core*
Camera:5MP / VGA
Memory:8GB or 4GB*/1GB or 512MB*
OS:Android 5.0 Lollipop /Android 4.4 KitKat
Battery:1,900mAh
Network:LTE Cat. 4 / HSPA+ 21Mbps
Size:122.7 x 64.0 x 11.9mm.
