LG ARENA Wins the iF Communication Design Award for its 3D S-Class User Interface


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LG has won the iF Communication Design Award 2009 for the 3D S-Class User Interface featured on its latest handset, LG ARENA (LG-KM900). LG ARENA was awarded Gold in the Product Interfaces category, which includes all graphic user interfaces. The top thirty iF Gold Award winners were chosen from a total of 1,368 entries this year. LG ARENA is the first to be awarded Gold in the Product Interfaces category, a newly created division of the iF Communication Design Award. This award proves that the S-Class UI is user-friendly in operation and superior in design.


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The ARENA, LG’s flagship multimedia handset sold 500,000 units in the three months after its launch in Europe. Much of this attention has been centered on LG’s 3D S-Class User Interface, which greatly simplifies navigation and makes multimedia features easier to use. LG has made the 3D S-Class UI standard on its high-end handsets, expanding it to the Viewty Smart (LG-GC900), LG-GM730 and LG-GD900 Crystal.