Microsoft launches ZenZui for mobile web

Microsoft Corp. today announced the launch of ZenZui, an independent company with the mission of transforming the way people engage, consume and interact with Web content through a revolutionary mobile user experience and information ecosystem. ZenZui’s core technology brings advanced information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers. ZenZui’s high-frame rate zooming user interface employs up to 36 individual “Tiles” that are selected and customized by the user to reflect their interests and lifestyle with relevant content, interactive communications and fresh data.

From the connected communities of social networks and the immediacy of pop culture to the have-to-know sports and weather info, this modular tile interface lets users sync, surf, and share digital content quickly, easily, and in a distinctly new way.