New technology for mobile phones offer customers multimedia-rich services using removable flash memory cards

SanDisk and LG successfully demonstrated a new technology for mobile phones that enables mobile network operators (MNOs) to offer their customers multimedia-rich services using removable flash memory cards. The demonstration, using the new LG KC910 Renoir (upgraded consequently), ensures that content preloaded in these cards can only be used in approved handsets and marks the beginning of a new era in mobile phone service and content distribution.

Network operators can now freely distribute preloaded and downloaded content on removable memory cards, while restricting the accessibility of such premium content to only their network subscribers. This valuable content protection service is made possible by enabling memory cards to authenticate user credentials via data on the SIM card. SanDisk and LG Electronics have worked closely to implement this new technology on the LG KC910 Renoir handset.

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