Samsung marked the sale of its 50 millionth full touch screen mobile phone globally this month, confirming its leadership in this fast-growing market segment. Samsung has sold approximately 40 million full touch screen devices this year through the end of November, compared with around 10 million in 2008. The growth in sales shows the rapid adoption of full touch screen phones by mainstream consumers who enjoy the convenience of the intuitive user interface, powerful multimedia features and sleek designs.
The Star (model: S5230), a powerful multimedia mobile first introduced this May, became Samsung’s fastest selling mobile, surpassing 10 million units within six months of its launch. Other popular models include the F480, which has sold 9 million units since May 2008, and the Corby (model: S3650), a youth-focused model, which has sold 3 million units within only two months since its launch in September of this year.
By region, Samsung has sold its largest share of full touch devices in Europe with 19 million units, followed by the United States (6.3 million), China (3.4 million) and South Korea (3.0 million).Full touch screen models made up around 5 percent of Samsung’s sales in 2008.
