Softbank mobile’s Oto-san dog to release his DVD!

Oto-san, the white dog famous in Softbank Mobile’s TV ads, will release his own DVD on Sept 10. The DVD introduces his daily life like a diary. The 5-year-old dog “signed” with Victor Corp president Yuichi Kato, after arriving at the company’s headquarters in a limo and attended by bodyguards. He will start filming this month.

The price of the Oto-san DVD and a lunch box set will be 2,625 yen ($24) and 3,360 yen ($32) respectively