Sony kicks off its biggest marketing push to date-– “the best of Sony, for the best of you”

This week Sony is kicking off their biggest marketing push to date – “the best of Sony, for the best of you”. This is an integrated campaign that highlights iconic moments captured with the new Xperia Z1 smartphone from Sony. The campaign was developed in partnership with acclaimed agency adam&eveDDB, working with director Ben Newman and DOP Barry Ackroyd.

It was shot on location in Barcelona, and will run in more than 25 markets starting from today, across TV, print, OOH, online, retail and digital.

READ  Sony NSZ-GS7 Internet Player with Google TV will be available in U.S. on July 22