Sony Ericsson showcases XperiaX1 at Tent London

Sony Ericsson today launches its new multimedia Xperia X1 mobile phone, at Tent London, to showcase its innovative and unique style amongst some of the world’s most cutting edge designers. The Xperia X1 is the first product under Sony Ericsson’s new premium sub-brand Xperia. Designed to meet consumers’ needs for a converged entertainment and mobile web communication experience, the Xperia X1 is a stylish handset encased in an elegant stainless steel body, with a striking arc-slider design revealing a wide pitch full QWERTY keypad. All in all, the Xperia X1 is an elegantly designed phone, supported by a powerful multimedia ecosystem inside.

Tent London – part of London Design Week – offers visitors the opportunity to experience and exclusively preview this stunning phone at the Sony Ericsson stand in Hall T4. Visit the impressive 250 square meter Sony Ericsson exhibition space offering interactive Xperia X1 displays and a creative projection installation specially created by highly acclaimed Japanese projection team WOW. The official launch date for the Xperia X1 is 30 September 2008 and the phone will roll-out in selected markets throughout Q4 2008.