B&O PLAY, Bang & Olufsen’s new brand focussed on a more playful and portable product portfolio today announced its first product, the Beolit 12 portable music system. Beolit 12 will defy industry standards with its cutting-edge sound quality, flexible application and distinct, compact design. The Beolit 12 offers a best in class portable sound experience. Its 120 Watts digital Class D power amplifier system individually drives two 2” tweeters and a 4” woofer to deliver powerful, accurate sound performance that comfortably fills a middle sized room. The sound system is designed and tuned by the same sound engineers that delivered the award winning BeoLab 5 loudspeakers from Bang & Olufsen.
Designed by Danish designer, Cecilie Manz, Beolit 12 follows a design language that is a direct reflection of its use: convenient, robust and casual. Beolit 12 features Apple’s AirPlay technology. It allows you to play music wirelessly from your iPod, iPhone, iPad, Mac or PC when connected to your wireless network. It is designed to be portable and has a built-in power supply and a rechargeable battery. The power cord packs neatly away inside the system when not in use. The rechargeable battery has the capacity to charge an iPhone or other connected device and play back music for up to 8 hours at normal sound levels.
Attention to detail has always been a Bang & Olufsen signature competency, and this is reiterated under the B&O PLAY brand. Material choice and craftsmanship are no exceptions here: An Italian full-grain leather carrying strap is diagonally mounted for stability when the unit is carried. With a recommended consumer price of EUR 699 in Europe and $799 in the USA, the Beolit 12 is the most affordable sound system from Bang & Olufsen in many years. Beolit 12 will begin to arrive in Bang & Olufsen showrooms, Bang & Olufsen Online Store and Apple Stores (including Apple Online Store) late January 2012 in the dark grey option. Additional colors will include yellow, blue, and light grey, and those will arrive in showrooms this Spring 2012.
