COWON launch PLENUE High Quality Sound Player Brand
Prior to launching its super high-fidelity players, COWON is making a full-fledged launch of PLENUE as its premium sound quality device. PLENUE is a word derived from pleasure, plenty, plenum, avenue, continue, and new. It means a path that leads to a multimedia realm filled with a variety of enjoyment. PLENUE will exhibit COWON’s fundamental philosophy of pursuing innovative and attractive devices as a representative brand equipped with high-fidelity, quality performance, and high quality of high-end devices.COWON will provide a new value for the consumers through PLENUE products that deliver professionalism, convenience, and high sound quality.
COWON also introduced its new logo design consisting of uppercase gothic fonts along with the launching of PLENUE. The uppercase logo represents reliability and optimum value, and its design emphasizes modern and simple sentiments to provide a stylish and luxurious appearance of the products. PLENUE was a smart player brand, which made a complete switch over to a representing high-fidelity premium device brand. The logo design is also changed in order to accommodate the new image of the brand.