LG launches high end 77-inch ultra-high-definition TV under Signature brand in South Korea

LG yesterday rolled out an ultra-high-definition TV under its newly launched high-end brand LG Signature in South Korea. The 77-inch OLED TV delivers real sound for a cinema-like experience. LG forged a partnership with Harman Kardon to implement the advanced audio technology into the product.

The 77-inch OLED TV costs W41 million ($35964) in local market. LG plans to release the new model in North America, Europe and then Asia to enhance its dominance in the premium TV market.