Affiliate Marketing – What You Need to Know

If you want to earn money without building your company and creating your products or services, you can go for an easy option – known as the “Affiliate Marketing.” Affiliate marketing is an important process that you can use to earn commissions for marketing the products and services of other people or companies.

There are many affiliate programs available on the online market. You can use any of them to earn money. The principle is simple – i.e. you will search for products you enjoy and then promote them to earn a commission each time the sale occurs. Typically, the sales are tracked through affiliate links from your website or blog to affiliate companies.

So, if you want to learn about Affiliate Marketing, you are in the right place. In today’s article, we will guide you through Affiliate Marketing and how you can use the best affiliate programs to earn a significant amount of money. We recommend you to read this article carefully so that you get the most out of it. Read on!

How does Affiliate Marketing work?

Affiliate marketing is a type of digital marketing in which the advertiser pays only for results (conversions, leads, clicks, etc.). To achieve these results, the products or services are promoted through third-party sites or affiliates, which give space to the ads in exchange for a commission.

Affiliate Marketing works by promoting a specific product or service belonging to another person or company. This type of marketing usually manages to leverage the capabilities of a wide range of individuals for an effective marketing strategy and provide them with a share of the profit. There are three different parties involved in affiliate marketing. They are sellers and product creators, the advertiser that is also known as the affiliate, and the consumer.

Product Sellers

Affiliate marketing involves sellers who are the people or companies that create products and services. They can likewise be large enterprises, vendors, retailers, etc. When we talk about the product, it can be something like a physical object such as household goods and services like home gardening tutorials. It is important to know that the seller is not involved directly in the marketing of its products.


Affiliates are also called publishers. They are the people who actually use different marketing strategies to promote other people or the company’s products and services. In simple terms, the affiliate works to promote the product and persuade consumers that the product is beneficial or valuable to them. Then, the affiliate convinces them to buy the product.

When a consumer buys the product, the affiliate will receive a specific portion of the generated revenue. In addition, it is vital to understand that affiliates have specific audiences to whom they promote or market the product. In general, as an affiliate, you must adhere to the interest of the audience. This way, you have a defined personal brand or niche, which helps you attract people with higher chances of acting on the promotion.

Consumer or Buyer

Affiliates share the products of other companies with consumers on blogs, social media, and websites. When a user buys the product, the profit is shared by the seller and the affiliate. Sometimes, as an affiliate, you will be upfront with the buyer and disclose that you receive a commission for the products’ sales you make. Other times, the user or buyer might be completely obvious to the infrastructure of the affiliate marketing behind the purchase.

In both ways, the consumers will pay for the purchased product via affiliate marketing. The share of the affiliate is included in the retail price. The purchasing process is completed by the consumer as they get the product.

Types of Affiliate Marketing

The most common forms of affiliate marketing are:

Website or Blog: It is the simplest model and the one we all have in mind when we talk about affiliate marketing. In this case, the affiliates are webmasters of pages with contents related to the advertiser’s products and services. The website promotes these products and services and carries a commission for each lead or conversion. For the strategy to succeed, it is imperative that the audience of the website be aligned with the buyer persona of the advertiser.

Cash Back: This model is based on sites that share their income with users. They return part of the commission for purchases made through their websites. This return can be directly in money, in points redeemable for other products and services or in discounts and special promotions. Here, the benefit to the end-user is evident.

Search Engines: In this case, affiliates get conversions on the websites of the final advertisers through search engine ads (based on a pay per click system). The affiliate is responsible for promoting the advertiser’s products and services through the purchase of keywords on sites such as Google Adwords. For this model to be profitable, it is imperative that the pay per click or conversion be lower than the commission received from the advertiser.

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Email Marketing Databases: The affiliate monetizes its user database, which should be interested in issues related to the advertiser’s product or service. Good targeting by both the advertiser and the affiliate is essential for the success of this type of affiliate marketing.

Affiliate Networks: Affiliate networks aim to serve as intermediaries between advertisers and affiliates. Thus, they are responsible for facilitating the relationship between both actors on a large scale and provide the necessary tools for monitoring sales and commissions.

Principles of Affiliate Marketing

In everything we do in digital marketing, it is essential to maintain a series of good practices that help us obtain long-term profitability. So let’s see the key principles to succeed in affiliate marketing.

Be Transparent

To create a good relationship between advertisers, affiliates, and consumers, it is necessary that all parties have very clear terms of that relationship. It is the advertiser’s responsibility to ensure that these conditions of transparency exist.

Advertisers and affiliates must reach an agreement that satisfies both parties and makes clear what the desired and unacceptable behaviors are. In particular, it is necessary to clarify what affiliate links should be labeled as such and that potential conflicts of interest have to be communicated to consumers.

Look For Relevance

It is useless to work with lots of affiliates if what they have to offer is not relevant to the customers desired by the advertiser. In other words, if you have a brand of vacuum cleaners, you don’t want to be advertised in gardening blogs. Placing trust in your affiliates does not free you from “doing your homework.” You have to investigate your audience and your potential affiliates to find good compatibility between them.

Turn to Credible Sites

It is not exactly a secret that the internet is full of spam, but you should do things right. If your ads are shown on sites, which lack credibility, it will eventually infect your brand. Therefore, before establishing a relationship with an individual affiliate or a network, investigate them thoroughly and make sure you control what type of sites your advertising is going to show.

Long-term Work

If you focus on the immediate results, you will be much more likely to fall for tactics that contribute nothing to your brand. Focus on looking for quality affiliates and take care of your relationship with them step by step. You will see how the investment of doing things right always ends up being worthwhile.

Disclosure Types and Their Commission Templates

It is misleading to think that affiliate marketing is only about selling the product or service in question. In fact, this strategy can also serve to acquire contacts or even other types of actions.

Anyone promoting a brand within an affiliate program is rewarded for the purpose previously agreed upon with the company or advertiser (the producer). It can be per click, action, lead, thousand impressions, form or sale.

It is up to the producer to decide which one is best suited for their product and their business goals. The point here is to be clear about the agreement made, to avoid future misunderstandings in the partnership, and to be a good contract for both parties. Take a look at the options:

Cost per Click (CPC)

The affiliate is paid per click, meaning they earn every time someone clicks on the ad, pop-up, or any advertising that is running on their blog, website or social networks. In this case, the affiliate compensation will directly depend on the performance of the advertiser’s campaign.

Cost per Action (CPA)

The affiliate gets paid if users click on the ad and take action on the ad’s landing page. It can be to register, request a quote, download eBook, sign up for the webinar, or make a purchase. In these cases, it is not enough to advertise, the affiliate will have to use his influence to talk about the product and convince his audience that the offer is reliable. If this is the chosen model, it is essential to be careful in the CTA (call to action).

Cost per Thousand Impressions (CPM)

Here, the producer or advertiser pays a fixed amount to the affiliate, which he receives when the advertisement reaches 1,000 views.

Here’s how it works: Whenever a user accesses your blog, it generates a page view and, consequently, an impression of the advertising. Therefore, the number of impressions is equivalent to the amount of blog page views, assuming that anyone browsing a page is already being impacted by the advertising that is there.

The ads are in prime positions on every page so that all visits automatically generate views. Then, the cost per thousand impressions turns out to be a much more interesting option for affiliates who often have many recurring hits on your page. Because this way it is always paid, without having to depend on how many visitors click on the ad.

Cost per sale (CPV)

Cost per sale is the best option for the small business owner, in which case you only invest your money when, in fact, the affiliate generates sales for your business. In order to measure the number of sales made through the partnership, differentiated links are generated by the platform for each of the affiliates.

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This allows commissions to be calculated and processed automatically at the time of purchase. Ready! Knowing this, just choose the option that makes the most sense for you and your digital marketing strategy. Regardless of the type of program and commission model chosen, it is important for both parties to enter into a contract where all conditions are really clear.

Advantages and disadvantages of being an affiliate

As with any kind of business, not everything is flowers. While there are multiple advantages for those looking to invest in this strategy, it can be just as challenging. We understand that the advantages of affiliate marketing are very clear, as the producer tends to get more sales with this partnership. Now, if you are on the team who have questions about whether or not it is worth being an affiliate, it is good to be aware of these pros and cons that we have separated here:


  • Low cost to get started. Many platforms and affiliate programs are free to join. So, the costs are just what you already have in your own marketing strategy.
  • You do not need to create a product or service.
  • You don’t even have to stock or ship products.
  • You have the possibility to work anytime and anywhere, just have access to the Internet.
  • It can be a good opportunity for extra income. Especially for bloggers, content entrepreneurs or anyone who has an active website.


  • It may take some time for you to have the amount of traffic required for a good income.
  • Companies without integrity can ruin your credibility. To avoid this, it is important to choose a serious and responsible business for a possible partnership.
  • It has no control over product, service or business decisions.
  • High competition depending on the program you choose to participate in.

How to get started in Affiliate Marketing?

If you are interested in implementing this strategy in your company, we want to help you in this mission. We have brought the walkthrough to help you get started in the world of affiliate marketing as an affiliate.

Choose an affiliate program. Browse the channels that focus the most potential customers in your area, and then go for a compatible affiliate program. If you want to work on other subjects as your business matures, keep mapping more personas and choosing other products or services for outreach.

Choose the right products or services to advertise. Here is the time to choose the right products or services for your audience. It’s no use going after a hair straightening product if your audience is the curlers enthusiasts, for example. Remember that you need to generate value for your audience.

It’s also interesting that you know the products well before you advertise them, to make advertising that passes credibility. So, before joining a brand, ask for information, ask for a sample, evaluate and draw your own conclusions.

Educate Your Audience. In order to have recurring revenue, you have to educate your audience about the product you are selling, rather than just making an offer, so that they can make the most of their purchase and have a better experience.

How you do it? Content. Always the blessed content. You can do product demos, reviews, and tips, record videos, or stream live to your followers. Be sure to ask your audience for feedback, so you can further improve your sales strategy.

Create quality content. Your posts need to be interesting and add value to the public. In addition to capturing attention, it is critical that you maintain interest through high-quality content. This gives you more credibility, authority and makes people want to know more and more about what you are offering.

Upsell or upselling is a sales technique that aims to persuade the customer to buy a more expensive item or upgrade the service to a premium version or buy add-ons for greater profitability. Affiliate marketers can use this strategy to make a sale more expensive to the same customer.

If you want to sell more, you need to increase the visibility of your business. Therefore, we suggest you study more and more about SEO and traffic. They are the ones that will help you optimize your materials for a good search engine position and generate more visits to your pages. With good organic and paid traffic, you will become increasingly competitive with your competitors.

In conclusion, Affiliate Marketing is a great way to earn money. The first rule in this regard is to choose the affiliate companies or the Top 10 affiliate programs that are reputable and pay well to their affiliates. After choosing the program, you can choose a niche, select keywords, and start creating content to promote products and/or services. Lastly, learning SEO and creating content that is SEO-friendly will boost your chances of getting your pages ranked on search engines like Google. Good Luck!