Casio releases the first set of 35th anniversary of G-SHOCK brand- BIG BANG BLACK Collection
Casio will celebrate the 35th anniversary of its G-SHOCK brand in April 2018. To mark this milestone, Casio plans various activities, such as releasing commemorative and collaboration models, and organizing various events around the world. As the first step in this celebration,Casio announced today the release of BIG BANG BLACK, a commemorative collection of four G-SHOCK models featuring a new color, matte black.
The BIG BANG BLACK collection, the first set of 35th anniversary models, employs a new kind of black, the symbolic color of the brand. The matte finish of the new base color was achieved using technology that incorporates particles into the paint, creating a flat black finish that seems to absorb all light. The case backs of these models are engraved with the G-SHOCK 35th anniversary logo designed by Eric Haze, a world famous graphic artist, while the metal band loops are emblazoned with a star emblem that represents 35 years. The phrase, SINCE 1983 is featured on the dials and special packaging has also been created to further enhance this very exceptional collection.
G-SHOCK got its start when a Casio engineer decided to try to develop a watch that was virtually unbreakable in 1981. Rejecting the common sense that wristwatches were always fragile and easy to break, he took up the challenge of proving it wrong. After more than 200 prototypes, and a two-year development process, the first G-SHOCK model with a shock-resistant structure was released in 1983.
The creator of the G-SHOCK –Kikuo Ibe