Casio has today renewed its contract with Red Bull Racing to continue serving as a Red Bull Racing Team Partner for the 2012 and 2013 seasons. Last year once again, Red Bull Racing took the Formula One World Championship, the pinnacle of motor racing. Red Bull Racing has been competing in Formula One Championship races since 2005. In the last two seasons the team captured double titles, winning both the Formula One Constructors’ Championship and the Formula One Drivers’ Championship. Red Bull Racing has demonstrated first-class ability and results. While supporting the Red Bull Racing team even more fervently than it did last year, Casio will make the most of this relationship to strengthen the brand image of its EDIFICE full-metal watches for men, which evoke a sense of velocity and motor-sports energy.
EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, These global marketing activities are expected to further enhance the EDIFICE brand image.
