Casio launches limited edition G-Shock watch in collaboration with fashion design duo Dee & Ricky

casio_pack.jpgCasio announced today the release of the latest addition to its lineup of G-SHOCK watches. The new model, GA-110DR, was created in collaboration with Dee & Ricky, the New York based fashion design duo. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide. The Casio GA-110DR uses rudimentary building blocks as a starting point, and the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego-based designs, all the details pop against the black backdrop. A never before seen G-SHOCK technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA-110DR.

Remaining rooted in G-SHOCK technology, the Dee & Ricky GA-110DR G-SHOCK is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors. Additional Casio GA-110DR features include shock resistance, water resistance to 200 meters, an auto LED light with afterglow, 48-city world time, a 1/1000-second stopwatch with speed indicator, plus 4 daily alarms, 1 snooze alarm, an auto calendar and an hourly time signal. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved back case features the Dee & Ricky caricature.

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