DJ Hello Kitty wearing her trademark pink ribbon thrills teenagers in Japan

On Thursday, DJ Hello Kitty, wearing her trademark pink ribbon, took to the wheels in her own booth, replete with video screens and a mirror ball thrilling crowds in a country where cute and cool are virtual synonyms. Japanese teenagers crowded a new Hello Kitty themed store in one of Tokyo’s hippest areas on Thursday as the mouth less cat turned global icon of cuteness entertained them with her music-mixing skills. A life-sized version of the cat that adorns everything from school bags to office equipment got the crowds moving from a special DJ booth in the ultra-cool SHIBUYA109 building, a magnet for Tokyo’s fashion-conscious youth.

The new store, CLUB KT Shibuya, will sell all things Kitty from clothing, accessories, stationery and cosmetics, and is in the heart of one of Tokyo’s main nightlife areas, where youngsters parade the capital’s far-out fashions. Hello Kitty, which started in 1974 in Japan as a moon-faced cartoon cat on a coin purse, has developed into a global phenomenon. Sanrio says it now has around 50,000 different products on sale in 109 nations and territories.