The Japanese egg industry association (the Tokyo Chuo Ku) for the first time in Japan began sale of Eggs with advertisement on the surface of the egg.Nisshin Food Products Co., Ltd. manufacturer of chicken Chinese noodles grabbed this great offer and started selling eggs with their ad on the egg. Besides the logo of the Nisshin Food Products Co on the egg, the best before use date is also mentioned .Daiei began sale of the eggs at about 200 Daiei and group Outlets.The Company plans to sell 300,000 packages of the eggs with advertisement each month.
In Japan the ad is done by a special technology developed by Ishikawa as Japanese customers hate eggs with ad printed on them as done in United States.