Ford Verve Concept makes its debut at the Frankfurt Motor Show
The Ford Verve Concept car will be on display Sept. 13-23 at the Frankfurt (Germany) Motor Show — the first sign of what the future may hold for the much-awaited global “B-car.” The “Verve,” as it is being called, is Ford of Europe’s concept for a sleek new mini model that will be later tailored for Asia and potentially other markets across the globe. The Ford Verve Concept is the latest application of Ford of Europe’s kinetic design philosophy, first seen in the iosis and iosis X concepts and incorporated into such successful production vehicles as the new S-MAX, Galaxy and Mondeo. From the side view, notable features include a purposeful, cab-forward look, a pillar-less side window shape, angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps, the car’s integrated tailgate spoiler and a panoramic glass roof.Inside, the Ford Verve Concept features full surfaces, flowing contours and an instrument panel centre stack Ford designed to appeal to a generation that grew up with cell phones.
The designers decoupled the elements of the entertainment system — placing controls and buttons for optimal ergonomic positioning to resemble the logic of a mobile phone. At the top is a large-screen, colour Ford Convers system incorporated in the upper dash. The Ford Convers system incorporated in the concept is the latest-generation Human Machine Interface (HMI) recently introduced in the Ford Mondeo. The Ford Verve Concept is trimmed in a blend of magentas. Materials were inspired by the exclusive fabrics and leathers of haute couture, according to Ruth Pauli, Chief Designer, Colors and Trims, Ford of Europe.