G-SHOCK and New Era collaboration celebrates a combined brand heritage of more than 120 Years
Casio is celebrating the 30th anniversary of its G-SHOCK brand of shock-resistant watches in a third collaborative release with globally renowned headwear manufacturer New Era. With a design based on the hot-selling GA-110 analog/digital model the New Era GA-110NE-9A pairs a resin watch band in G-SHOCK classic black with a gold accent watch case and band corresponding to the iconic black-and-gold sizing sticker of New Era’s classic 59Fifty cap. With functionality and durability in mind, this shock and water-resistant watch also sports the magnetic resist technology of G-SHOCK. To commemorate this significant collaboration, the watch’s collectable packaging has been designed in the form of a New Era cap.
New Era has been manufacturing quality headwear since 1920, and is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team in the United States. New Era products are also worn by a wide variety of other professional sporting associations around the world. This second New Era collaboration with G-SHOCK exemplifies the long-standing performance ethos and athlete following of both heritage brands: 30 years for G-SHOCK and more than 90 years for New Era.