I-Next GE launches a special collection to commemorate the 100th anniversary of BRAUN in Japan

I-Next GE today announced the sale of two models of portable alarm clocks to commemorate the 100th anniversary of German brand BRAUN in Japan. The two models BC12G and BC09G in special packing are available on line. Model BC 12G displays time in analogue while BC09G in digital. The two models of alarm clocks come in grey colour.

BC12 is designed by Dieter Rams, who brought out a famous masterpiece from the German company BRAUN, which revolutionized home appliance design. The BC12 series features a smooth round shape while retaining the standard colouring of the yellow second hand and the green alarm hand placed to improve visibility. The minimalist body with a quiet design uses an alarm / snooze function, lights, and a luminous needle that emits light even in the dark.

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BC12 made of plastic measures 75 x 75 x 35 mm and weighs 75g. It is powered by a single AAA battery and comes with 5 years warranty.5 years. BC 09 made of plastic has alarm, snooze, and light functions. The main body size is 75 x 75 x 45 mm and weighs 103.5g and is powered by a single AA battery and carry’s  5 years warranty.

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More than 30 years after the launch of the DN40 designed by Dieter Rams and Dietrich Rubs and the DN50 produced by Ludwig Littmann, BC09G is modified to a functional specification that matches the present age while incorporating the essence of excellent design, BC09.

The back of the watch  is projected and the screen is tilted a little to improve visibility and make it more practical as a table clock.  It has won the German design award red dot award 2020.  BUY BC12G 5,280 yen and BC09G for 6,380 yen HERE.