With nothing more than two LG CordZero canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building just like Tom Cruise in Mission: Impossible. She climbed the 33-storey building using only the vacuuming power of LG’s latest CordZero vacuum cleaner. The premium LG cordless vacuum cleaners created enough suction to support Blair-Coyle’s weight while she carefully climbed toward the roof. Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind.
LG’s Smart Inverter Motor offers the most powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. The Smart Inverter Motor is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. The highly efficient PowerPack 80V lithium-ion battery provides up to 40 minutes of power in regular mode after a four-hour charge. The total weight of both cleaners and the climber was approximately 70kg.
It was a part of LG Electronics’ efforts to publicize the power and efficiency of its product.