Mazda announces the Japanese launch of the fully redesigned Mazda Demio

Mazda Motor Corporation today announced the Japanese launch of the fully redesigned Mazda Demio which goes on sale at all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan from today, July 5, 2007. The all-new Demio is the first car produced by Mazda which has electric power-assisted steering built into the steering column. The all-new Mazda Demio offers driver-friendly functionality and packaging as well as individual styling that makes you want to get in and drive it. By completely redesigning the body and chassis, the new Demio is around 100 kilograms lighter than the previous model. The Demio 13C-V grade combines Mazda’s newly developed, naturally aspirated MZR 1.3L Miller-cycle engine with continuously variable transmission (CVT) to achieve top class 10-15 mode fuel efficiency of 23.0 km/L. This represents an improvement of approximately 20 percent over the previous model.

All Mazda Demio model grades also offer superb environmental performance, with emissions at least 75 percent lower than Japan’s 2005 standards. The target sales volume for the all-new Demio is 5,000 units a month. Prices range from 1,125,000 ($9,180) to 1,580,000 yen ($12,892) (including tax).