Mitsubishi”i” takes RJC Car of the Year 2007
Mitsubishi Motors Corporation today announced that the “i” has been awarded the “RJC Car of the Year 2007” by the Automotive Researchers’ & Journalists’ Conference of Japan. The “i” is the first Mitsubishi car to win RJC Car of the Year. Ushering in a new age for the minicar, “i” was developed as an innovative Premium Small Car that successfully overcomes the tradeoffs traditionally associated with the category: design versus comfortable interior space; comfortable interior space versus impact safety. Mitsubishi Motors conquered these challenges by developing a new and leading edge “rear-midship layout” that mounts the engine forward of the rear axle line and permits three new “innovations” within the category’s dimensional constraints: futuristic and uptown styling; agile handling and a comfortable ride; and excellent multidirectional impact safety.
This highly original exterior and interior design, which is delivered by the ingenious platform, brought the grand prize in the award.