China has suffered from worsening air pollution over recent years, including an increase in PM2.5 particle pollution. This has led to growing popular interest in indoor air quality, and heightened demand for air purifiers. Seeing this new heightened interest, Panasonic put together a special project to design air purifiers specifically for the Chinese market and earlier in July, its first tabletop air purifier product “Jing-ling” (spirit in English) was launched.
The shipment ceremony was followed by a press conference for major media outlets from Beijing and Guangzhou. At the press conference, Panasonic stressed to further strengthen its product lineup beyond “Jing-ling,” with air purifiers designed for the Chinese market from high-end to high-volume.
