SanDisk announces sponsorship of Ducati Corse’s MotoGP race team
SanDisk Corporation today announced a two-year sponsorship of Ducati Corse’s MotoGP race team, a performance leader in the high-speed world of motorcycle racing. SanDisk’s name and logo will appear on Ducati Corse MotoGP motorcycles, team clothing and riders’ leathers, the two companies said during the unveiling of Ducati’s Desmosedici GP7 racing motorcycle at the Wrooom MotoGP Event in Madonna di Campiglio. MotoGP is among the world’s most popular motor sports, drawing annual season attendance exceeding two million and a worldwide television audience of more than five billion. The 2007 season features 18 races in 15 nations around the globe. Founded in 1926, Ducati develops racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster Sport Touring, Multistrada and Sport Classic.
The company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. Ducati has won 14 of the last 16 World Superbike Championship titles and more individual victories than the competition put together. Since 2003, Ducati has also been taking part in the MotoGP World Championship. SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.