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Sony Will Donate $10 for Each Reader Purchased During Breast Cancer Awareness Month

Supporting the fight against breast cancer, Sony Electronics will donate $10 for every Sony Reader e-Book purchased through October at its Sony Style retail stores and online shopping web site, as well as from its personal shopping service known as Cierge. In total, Sony will donate up to $40,000 to The Breast Cancer Research Foundation, whose mission is to achieve prevention and a cure for breast cancer in the current generation’s lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health. The Sony Reader is already available on retail.Agreements with several publishing companies have made more than 10,000 titles available to download to the sleek, compact device via http://ebooks.connect.com.The device is expected to sell for about $350 and comes with $50 worth of free content from Sony CONNECT for a limited time.


Consumers interested in inspirational breast cancer literature can find prominently displayed titles available to download atebooks.connect.com during October. Pre-orders for the device begin today online at http://www.sonystyle.com/reader. All pre-order purchases will result in a $10 donation as well.




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