Toyota Launches Fully Redesigned ‘ist’ in Japan

Toyota announced today the nationwide launch in Japan of the completely redesigned “ist” compact hatchback through “Netz” dealers. The first-generation ist, launched in May 2002, was praised for its quality and sophistication, setting new standards within the compact vehicle segment. The second generation ist unveiled today, which has “New Style, New Position” as its theme, is designed to appeal to second-generation baby boomers who attach importance to the spirit of innovation and individuality. Not only is it a crossover hatchback developed with dynamic driving and easy operation in mind, it also has a new design that combines a compact 1.8-liter hatchback with an SUV, achieving strength and dynamism.

The range of engines available has been upgraded from the 1.3-liter or 1.5-liter engine offered with the first-generation ist to a choice of either 1.5-liter or 1.8-liter engine, ensuring dynamic performance with power to spare. All models are equipped with SRS (Supplemental Restraint System) side and curtain shield airbags as well as a newly developed Active Headrest, achieving one of the best safety performances in the ist’s class. In addition, the ist achieves a level of fuel efficiency that exceeds Japanese government targets.