Toyota to Conduct Spring Traffic Safety Campaign

Toyota announced today, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the spring Toyota Traffic Safety Campaign from April 1 to May 31, in response to Japan’s spring Nationwide Traffic Safety Campaign. This year, TMC will focus on the following topics- Preventing accidents involving children running out into street and Traffic safety for the elderly.

Toyota will donate 2.65 million traffic safety picture books to children entering kindergartens and nursery schools nationwide, as well as 47,000 traffic safety picture-story shows to kindergartens, nursery schools, libraries and children’s facilities throughout Japan.