Casio America, announced Pro BMX rider Nigel Sylvester’s commitment to join the Casio family as an official G-Shock team rider for their flagship line of shock resistant and stylish G-Shock watches. The world class BMX rider, globally recognized for his unique street riding style, high bunny-hop skills and swift barspins, captures the heart and soul of G-Shock. Sylvester, a BMX icon and one of the most dominant athletes in the sport, has continued to captivate audiences with his impressive array of tricks and innovative street riding.
With a highly successful series of YouTube videos, which have collectively amassed over 10 million views and partnerships with several global brands, Sylvester is one of the most visible links between the action sports world and the mainstream consumer market, as well as one of action sports most positive role models.