Usain Bolt, the world’s fastest man and Olympic sprint champion, is now truly larger than life. An image of a double-sized Bolt is now prominently featured on a Nissan billboard at Dubai’s international airport. The ad shows Bolt, already a standout at 1.95m tall in the flesh, at over 4.1m even in a crouched position. The billboard, installed in Terminal 3 at the Dubai International, was recognized by Guinness World Records as the largest illuminated advertising sign (indoors). Measuring 28.0m in length and 6.2m in height, with a surface area of 174m2, and with 183,024 white LEDs, it was unveiled with the latest Nissan What IF campaign artwork.
The mega-sized picture of Usain Bolt is one of a series of advertisements currently placed in major international airports around the world as part of Nissan’s What IF global brand campaign. Nissan’s global brand campaign will reach 100% of the passengers of Terminal 1 and 3, Concourse A and Concourse B, through more than 74 touch points at Dubai International. It is estimated that it would take the world’s fastest man the same time to run across the length of the ad as it takes a model year 2013 Nissan GT-R to accelerate from 0 to 100 km/hour: 2.7 seconds.
