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All-new global small car Ford Fiesta Revealed at Auto China


In a blast of Passion Orange, Ford proudly revealed its all-new global small car – the Ford Fiesta – today as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers. The all-new Ford Fiesta’s dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta’s traditional strengths of practicality, value for money, agility and safety. All- new Ford Fiesta clearly embodies the exterior hallmarks of kinetic design, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.
Press release after the jump


Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford’s new global product development process.
BEIJING, 19 April, 2008 – In a blast of Passion Orange, Ford proudly revealed its all-new global small car – the Ford Fiesta – today as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford’s new global product development process.
The all-new Ford Fiesta’s dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta’s traditional strengths of practicality, value for money, agility and safety.
All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.
The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality.




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