The Bang & Olufsen high-end Surround Sound system for the BMW’s flagship 7 Series is the result of extensive sound tuning by Bang & Olufsen’s experienced sound engineers working in close partnership with BMW engineers. With 16 active loudspeakers driven by 1,200 watts of power, the Bang & Olufsen high-end Surround Sound system for BMW 7 Series delivers a rich and authentic sound. Each of the seven tweeters is paired with a mid-range loudspeaker to deliver a uniform and highly balanced sound, and two potent subwoofers located under the front seats are mounted directly to the body of the car to significantly reduce vibration and create a homogenous and clean sound performance.
To provide the best possible listening experience from anywhere in the vehicle, the system features Bang & Olufsen’s patented Acoustic Lens Technology that distributes sound horizontally with 180º of dispersion. On closer look, the acoustic lens cover also reveals an additional mid-range loudspeaker that delivers perfectly balanced sound throughout the cabin. Two distinct sound modes integrated into the system also allow for unique listening experiences. Studio Mode produces a vivid sound stage similar to a recording studio, while the Expanded Mode widens the sound stage to give passengers the impression that they are in a larger space like a concert hall or theatre.
Each Bang & Olufsen high-end sound system has unique elements to suit the unique qualities of the BMW 7 Series – like aluminium grilles that have been shaped to match the car’s interior and subtle, yet distinctive LED light that shines from all speakers – even those in the doors and the parcel shelf.
The combination of light and sound is most impressive on activation. In a process called Light Orchestration, a loudspeaker cover in the centre of the dashboard silently lifts to reveal the large acoustic lens while the embedded LED lights turn on simultaneously. When turned off, the Acoustic lens, or ATL lens closes seamlessly with the dashboard, in keeping with the clean lines of the car’s interior design.
Unique design features include the small tweeter grilles mounted on the inside of the side mirrors of each front door and special mountings that separate grille from frame, giving the illusion that the grille is floating in mid-air. The Bang & Olufsen high-end Surround Sound system for BMW 7 Series vehicles is a perfect match of clean and refined design and high-end technology.
