Face lifted Mazda Demio subcompact car goes on sale in Japan

Mazda today commenced sales of the face lifted Mazda Demio at all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan. The Demio is Mazda’s mainstay subcompact car and is sold overseas as the Mazda2. The face lifted Demio offers even more of Mazda’s characteristic driving pleasure, a higher quality interior and exterior design, and comprehensive safety features. Additionally, the new 13-SKYACTIV model grade delivers best-in-class fuel economy of 30.0km/L (10-15 mode test cycle) or 25.0km/L (Japan’s new JC08 test cycle). With increased body rigidity, thanks to localized reinforcements, and retuned suspension, the new Demio provides outstanding handling, reassuring high-speed stability and a comfortable ride feel.

Design improvements, such as updated seat materials and the introduction of Mazda’s new family face, create a higher quality feel. The enhanced safety features include an ELR three-point seatbelt and head rest on the second-row center seat.
The new 13-SKYACTIV model is the first Demio to feature Mazda’s unique idling stop system, i-stop. The 13-SKYACTIV comes with a new technology called intelligent-Drive Master (i-DM) that supports economic and enjoyable driving. Manufacturer’s suggested retail prices (including taxes) range from 1,149,000 yen to 1,621,750 yen ($14,236 to $ 20,093) . The target sales volume is 6,000 units per month.