
Kia today revealed the first official images of the K8, the first model for the rebirth of Kia brand to exemplify its new purpose and ambitions for the future. The K8 represents a new model name for Kia and is the first model to show the brand’s new design identity as well as the contemporary new Kia logo. The bold new design embodies the premium qualities of the K8. The K8 features a modern innovative sedan that combines sportiness and performance with a progressive and sleek exterior design. Taking on an all-new name and the first model to be launched following Kia’s recent rebrand, the K8 has been designed with the future in mind.

The elongated K8 (5,015mm) features a sporty side profile with a dynamic character line that runs the length of the sedan and takes inspiration from yachts sailing across calm waters. A chrome finish runs along the DLO (Daylight Opening) line and the bottom of the doors, and finishes its journey at the rear lamp – adding confidence and gracefulness to the side of the sports sedan.

A new signature frameless tiger nose grille gives the K8 presence and authority. The front frameless grille, which is integrated within the front bumper gives a clean yet expansive look. The frameless tiger nose grille features an intricate diamond lattice designed to express the movement of light. The front lamps include a turn signal that resembles a star.
Running below the spoiler lip is a futuristic-looking horizontal taillight that carries across the jewel patterned arrangements from the front and side and connects the K8’s next-generation LED rear light clusters. The 3D vertical clusters hug the corners of the K8, emphasizing clean, angular lines at the rear and further adding depth and width to the rear of the car. The Kia’s new logo and first-ever K8 badge sit at the rear just below the horizontal light dash. The new Kia model signals an upward journey in design, technology and modernity from the outgoing K7, delivering a class-leading package that redefines the meaning of sports sedan. The K8 is due for market launch later this year.