Maruti Suzuki unveils India’s first Life Utility Vehicle – Ertiga
Maruti Suzuki, a subsidiary of the Suzuki Motor Japan, unveiled industry’s first Life Utility Vehicle- Ertiga in India today. With Ertiga, Suzuki formally announced its much awaited entry in the Utility Vehicle (UV) segment. Ertiga strengthens the product portfolio of the market leader in India and also creates an all new Life Utility segment at an attractive price point. On the first glimpse, the Ertiga displays the distinct UV outline, but under the monocoque frame lies the car DNA which makes Ertiga special. The Ertiga is an attractive option for customers looking to upgrade to a sedan. Besides, families who had to earlier settle for Utility Vehicles now have an option that is stylish, plush, spacious and attractively priced.
Speaking at the launch, Mr. S. Nakanishi, Managing Director and CEO said, “Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a Utility Vehicle. These family are currently having to compromise, and settle for a vehicle which does not meet their lifestyle needs. The Ertiga is designed for these customers.
Designed primarily for India at Suzuki, Japan, Ertiga represents aspirations of young urban Indian families that are active and connected. It also displays Suzuki’s ability to bring compactness, style and high fuel efficiency to Utility Vehicles. India is the first market to sell Ertiga, followed by other South East Asian markets.