Mitsubishi Starts Production of the Mirage global compact car at its Thailand Plant
Mitsubishi Motors has started full production of its all-new Mirage global compact car at Mitsubishi Motors Thailand’s Plant. The Mirage is a global compact car designed to satisfy both demand for an entry-level car in fast-growing emerging markets and demand for eco-conscious models offering superior environmental performance in advanced markets. The Mirage is produced at a brand-new third factory at MMTh’s Laem Chabang Plant; the largest MMC plant and export hub outside of Japan. The Mirage went on sale on March 28 in Thailand, and will be followed by other ASEAN countries, Japan, Europe, then expand to other markets successively. The Mirage will be brought into the Japanese market this summer.
As the Laem Chabang Plant has started production of the Mirage, it is important to maintain the same level of high quality offered by vehicles produced at plants in Japan. To ensure this, MMC has stationed Japanese inspection experts at the Plant to inspect 100% of the vehicles before they are shipped as well as train local inspectors; building a top-level quality control system. The Mirage is a hot seller in Thailand already; to date more than 15,000 orders have been received for it.