Nissan today unveiled concept car IDx NISMO, an ultra-sporty model of the future that looks as if it came directly from a driving simulator.
Nissan IDx NISMO with radically different characteristics, created by a new approach to product development offers a new take on authenticity.
IDx NISMO shows how Nissan is using a new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want.
The IDx NISMO is designed to appeal to digital natives, the generation born after 1990 and integrates their feedback into the creation process.
