Nissan and DeNA unveil Easy Ride mobility service

Nissan and DeNA, today unveiled the Easy Ride brand for the new robo-vehicle mobility service that the two companies are developing jointly. Nissan and DeNA Co announced public field test also. The public field test will take place in the Minatomirai district of Yokohama, Kanagawa Prefecture, Japan from March 5, 2018, to March 18, 2018.

Nissan Intelligent Mobility vision, through technological assets in autonomous driving, vehicle electrification and connected cars, with DeNA’s experience in developing and operating driverless mobility services using its expertise in the internet and artificial intelligence.
With “more freedom of mobility” as its concept, Easy Ride is envisioned as a service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. The goal is to allow customers to use a dedicated mobile app to complete the whole process from setting destinations and summoning vehicles to paying the fare. Customers can also select recommended local destinations and sightseeing routes depending on their objectives. Nissan and DeNA plan to support multiple languages and to use a remote monitoring system to ensure customer safety.