Panasonic to Continue as Title Sponsor for the Toyota Formula 1 Team

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Panasonic and Toyota announced today the conclusion of a contract that will see Panasonic continue as the title sponsor for the Toyota Formula 1 team, Panasonic Toyota Racing. This renewed agreement means that the current title sponsorship contract, which expires at the end of 2009, will be extended by three years to run from 2010 through to 2012 – the 10-year anniversary of Toyota’s Formula 1 debut.


Toyota Racing is a Formula One team owned by Japanese car manufacturer Toyota and based in Cologne, Germany.